APN News and Media Ltd. is controlled by Independent News & Media, PLC, a Dublin-based company with extensive media interests in Ireland, the UK, Australia, South Africa, Mexico and Portugal.

The brand was designed to cater for an innovative technology introduced to its national online newspaper based on a simple concept: the classified will get in touch with you now! with the advent of SMS text messaging and GPRS phones, if you're registered with the Classifieds website and submitted key areas of interest such as jobs or property, it will automatically be in touch with you when they arrive.