Serene Wear is based in New York City offering the city's best yoga apparel online with eCommerce. Its founder Louisa Serene, had a vision of providing to the world market a classy "active-wear as casual-wear" which you can feel comfortable in a yoga class or at a cafe having brunch.

It being a new brand, we felt it was crucial to visually show the logo throughout the site. Its clean and stylish nature was also carried out to the font usage and color scheme of tranquil blue. Most importantly the gorgeous photos of the garments were the star as the user experience from the homepage to the shopping cart.